Sarah and Charles had four children, the oldest of whom was Isadore, who became known affectionately as Izzy. After completing the sixth grade, Izzy quit school to sell newspapers and peanuts on the Kansas City-to-St. Louis rail line. Sedalia, Missouri was not only the middle stop on the line but, in Izzy's estimation, an up-and-coming town. Years went by under his eager eyes, and he decided to settle down in Sedalia. He worked in a pawn shop and eventually bought the business. Izzy was introduced to his wife, Rose, by a traveling salesman, who brought news and gossip to every stop on his route. After several attempts to convince Izzy to go to Kansas City and meet this certain young woman who worked at a bank, Izzy followed the advise of this traveling match-maker and, he indeed met and fell in love with Rose Alport.

During the Depression, a merchandise-for-sale ad brought Izzy north to Cedar Rapids, Iowa, where he bought the entire store -- Rozen's Pawn Shop -- on First Street, downtown. Izzy worked alone for a time, then sold his interest in the Sedalia store to his brother and moved Rose and their young family to Cedar Rapids.

What began as Ginsberg's Jewelry & Loan blossomed into one of Iowa's finest jewelers under the guidance of Izzy & Rose's three sons, Herman, Louis and Stanley. As Herman once said, after his graduation ceremony from the University of Iowa on a rainy Saturday morning in 1948, the family drove the 30 miles back to Cedar Rapids and returned to the store that afternoon He has never left. Herman & his brothers did much to build upon their father's ambitions. They started a wholesale line, furthered their own professional knowledge, and gradually reduced the pawn shop atmosphere to strictly fine jewelry.

Today, Herman's son Steven holds the Graduate Gemologist (GG) diploma from the Gemological Institute of America (GIA) in New York City. While living there during the 1980s, Steve spent four years grading diamonds for the GIA's Gem Trade Laboratory, Inc. It was there that Steve analyzed some of the world's top-quality diamonds and gems, and worked with some of the most influential and reputable people in the diamond and jewelry industry. Steve puts his skills in gemology, diamond grading and gem identification to work, using Ginsberg Jewelers state-of-the-art gemological laboratory equipment.